Index > Authors> Byejoe USA> A Chinese Classic Makes an Entrée in America

A Chinese Classic Makes an Entrée in America

"Baijiu is a central component in Chinese culture," explains CEO Matt Trusch, who brought the category to the United States after years of living in China. "It is the grease that keeps the engine running," he continues, explains that the spirit is at the heart of the booming Chinese economy, as while every business transaction may begin in the boardroom, it's sealed over a bottle (or several) of baijiu.

Click on the link below to read full article (page 95)