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what is byejoe?

But what is byejoe?

Simply put, byejoe is the first baijiu to be widely marketed and sold to the U.S. trade and consumer. A traditional spirit that's become the "glue" of Chinese culture over its 1,500 year history, baijiu is the most consumed spirit in the world, with billions of Chinese drinking every day. "Baijiu is at the heart of the drinking culture in China," explains byejoe CEO Matt Trusch.

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