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Big data yields insights into fashion and technology trends

AccordingtoareportreleasedbynewsappToutiaoandFashionGroup,FanBingbing,highheeledshoesandthelittleblackdresswereamongthemostpopulartagsforfashionlovers.

NewsappToutiao,whichgatherstopnewsofthedaybasedonkeywordsusedforsearch,cooperatedwithFashionGrouptohosta"TechnologyandFashionDataFestival"inBeijingonNov16.Withthetheme"technologyisthenewluxury,"ITworkersandbignamesinfashiondiscussedthelatesttrendsinbigdata,withtagscrossingthetwogenresinbetween.

Morethan30millionusersuseToutiaoonadailybasis,ofwhich16.86%expressedaninterestinfashion,rankingeighthonthelistofareasofinterests.

Fan,phoneandfashion

AccordingtoToutiao.com,thetopfivetagsforusersinterestedinfashionarefemalecelebrities,FanBingbing,feminine,dressesandhighheeledshoes.Forthosemorekeenontechnology,thetopfivetagsarecellphone,Apple,iPhone,smartphoneandInternet.

Wide-leggedtrousers(tagged78.18milliontimes),thelittleblackdressed(38.62million),printedshirts(24.4million),Dougshoes(8.02million)andleggins(1.54million)arethetopfivepopulartagsinfashionarticles. [Photo/people.cn]

Sandals,camouflage,thelittleblackdress,printedshirtsandDougshoesareitemsthatattractedthemosthitsinscienceandtechnology-basedarticles.Infashionarticles,wide-leggedtrousers,thelittleblackdress,printedshirts,Dougshoesandleggingsattractedthehighestvolumeoftraffic.

Chanelwasmentionedmostfrequently(88.38milliontimes)infashionarticles. [Photo/people.cn]

ThebrandthathasbeenmentionedmostfrequentlyinscienceandtechnologychannelsisNike,andforthefashionchannel,itwasChanel.