Index > Authors> PUdaily> BASF Receives “Design for Asia Awards 2015“

BASF Receives “Design for Asia Awards 2015“

BASF Receives “Design for Asia Awards 2015“

BASF has been recognized at the “Design for Asia Awards 2015” for the latest edition of its annual color trend book, “RAW”. The book, published by BASF’s coatings division, makes color trends and colors tangible for automotive designers in the region and around the world.

The international competition “Design for Asia Awards” has been held by the Hong Kong Design Centre since 2003 and honors outstanding designs directed at the Asian market. In 2015, a total of 765 entries were submitted from 24 countries. The book’s successful concept has also been recognized in the past at the world’s most renowned design awards, including Horizon and Red Dot.

"The book is one of the key elements in our dialog with designers from the automotive industry,” explained Astrid Van der Auwera, Global Strategic Marketing at BASF Coatings. “The overall design of the trend book reflects the components of the color collections we have developed and in so doing creates understanding about the trends we have identified with our intensive research.”

The international team works together to compile the content for the book by analyzing the areas of technology, society and individuality. In this way, each year 65 new colors are created, pointing the way to the automotive color trends of the years to come. “It’s important that in addition to our global orientation, we also recognize regional distinctions and identify connections. Cultural and social differences, especially in Asia, have a deep impact on the color climate. Our collection reflects this very uniqueness,” explained Chiharu Matsuhara, Chief Designer, Color Design Asia Pacific, BASF.

About BASF’s Coatings division
BASF’s Coatings division develops, produces and markets innovative automotive coatings, automotive refinishes and industrial coatings as well as decorative paints. We operate sites in Europe, North America and South America as well as Asia Pacific. Within this network, we collaborate closely with our customers all over the world. In 2014, the Coatings division achieved global sales of about €3 billion. More information about the division is available at www.basf-coatings.com.


長按指紋 識別圖中二維碼 可以獲取更多PUdaily 獨家行業信息

Press fingerprint :Access to PUdaily Exclusive News