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Selling, Sourcing and E-Commerce in China 2016

The latest publication from China Briefing, entitled Selling, Sourcing and E-Commerce in China 2016, is out now and available for purchase through the Asia Briefing Bookstore.

Over the past few decades, China has developed into a manufacturing and trading powerhouse. Now known as the Factory of the World, China’s economic model has been built on producing low-end and, more recently, mid- to high-end goods and exporting them in mass volume across the world. Many tax, zoning and administrative policies still reflect this focus, such as the Processing Trade Relief, a program that waives duties and taxes for companies in China that manufacture solely for export.

However, the nature of China’s economy is changing. The Middle Kingdom is undergoing a major overhaul, transitioning to have a service and consumption driven economy. While rising wages have driven up disposable income, urbanization and the growth and expansion of the middle class in second and third tier cities means more and more consumers are demanding a variety of quality products, translating into opportunities for foreign retailers. This is especially true in the country’s massive e-commerce market – a sector that has undergone significant change in the past year to allow increased foreign participation.

This guide, produced in collaboration with the experts at Dezan Shira & Associates, provides a comprehensive analysis of all these aspects of commerce in China. It discusses how foreign companies can best go about sourcing products from China; how foreign retailers can set up operations on the ground to sell directly to the country’s massive consumer class; and finally details how foreign enterprises can access China’s lucrative yet ostensibly complex e-commerce market.

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