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Alibaba partners with Harmony Auto to tap auto e-commerce market

Source: auto.sina.com.cn | Date: Nov. 2

  • As the "Double 11" shopping festival approaches, Alibaba's automotive business unit recently formed a strategic alliance with China Harmony Auto Holding Limited for cooperation in the Chematou, auto e-commerce, used car, and auto finance fields. Their cooperation is expected to exert a profound influence on upgrades and development of the auto sales and service industry.

  • Based on the cooperation, Harmony Auto will recommend its customers to participate in Alibaba's online car preferential campaigns. Harmony Auto's independent after-sales network outlets will also help Alibaba's clients take delivery of their cars after they place online orders. Meanwhile, by virtue of Alibaba's online platforms, Harmony Auto will launch online sales of luxury brand cars, electric vehicles, and parallel imported models, while offering repair and maintenance service.

  • The two parties will also make full use of their own resources to tap the potential of the second-hand car and auto finance markets.